Responses from branch leaders at membership discussion group
Branch Leaders’ Meeting
July 19, 2003, Lewisburg, PA
One successful membership recruitment activity
or strategy
- coffees at members’ homes
- Lansdale
- recruiting through interest groups - Valley Forge
- newspaper publicity and telephone number in phone book - Makefield Area
- branch website - Makefield Area
- ask people to join -
- & career shadowing - Huntington
- took branch show on the road with display that shows off AAUW - NEMCO
- personal invitation - Anthracite
- diversity committee - Erie
- ESL for adults - many with graduate degrees from other countries
- event speakers
- 1:1 contact and networking; applications out at fundraising, Women’s
Expo, college clubs
- making events more fun - wine and cheese events - Butler
- booksale brings more members who want to work on it
- a salad sampler - Penn State - faculty with new research
- young women’s group - recruit each other; operate separately; meet
on
Saturdays - NEMCO
- contact MALs
- diversity in speakers - specifically recruit diverse ethnicities
- dead of winter party - bring a non-member friend - play a game - Allentown
- do a skit about a famous dead person, hence ‘dead of winter’
- network with organizations in the community
- promote high visibility in the community - give awards to business and
community
women - Bobbi Monroe, District I Coordinator
- advertise in the Newcomers’ Bulletin - Doylestown
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